Privacy Policy

I. Summary of Our Processing Activities

The following summary provides a brief overview of the processing activities on our website. Detailed information can be found in the respective sections below.

  • If you visit our website for informational purposes only, limited personal data is processed solely to display the website to you (see section III).
  • If you are interested in any of our services (e.g. offers, bookings, etc.) or subscribe to our newsletter, additional personal data will be processed in this context (see sections IV and V).
  • Furthermore, your personal data is used for relevant advertising of our services and products (see section VI) and for statistical analysis to improve our website (see section VII).
  • Where applicable, your personal data may be disclosed to third parties (see section VIII).
  • We have implemented appropriate security measures to protect your personal data (see section IX) and retain it only as long as necessary (see section X).
  • Depending on the specific case, you may have certain rights regarding the processing of your personal data (see section XI).

II. Definitions

Personal data is any information relating to a living person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data or an online identifier.

Processing is any operation performed on personal data, such as collection, recording, organization, structuring, storage, adaptation or alteration, disclosure or any other form of use.

III. Use of the Website for Informational Purposes

If you visit our website for informational purposes only, that is without registering for any of the services listed under IV and without otherwise providing us with personal data, we may automatically collect additional information about you, which in limited cases contains personal data and is automatically gathered by our server, such as:

  • Your device type, name and screen resolution
  • Details about your browser version
  • Details about your operating system, including your language settings
  • Date and time of your requests
  • Content of your requests

We use this information only to offer our services to you effectively (e.g. by adapting our website to the needs of your device or by allowing you to log in to our website) and to compile broad demographic data to create anonymized statistics on the use of our website. We require the automatically collected personal data to provide our website, Art. 6(1)(b) GDPR, and for our legitimate interest in ensuring the stability and security of the website, Art. 6(1)(f) GDPR. Automatically collected personal data is stored for 1 month and then properly deleted.

IV. Registration for Our Services

Our website offers the ability to request offers and catalogs, to subscribe to newsletters or to send us general inquiries. To use the aforementioned services, you must provide personal data. We process:

  • Details such as your name, your address and your email address, provided when you contact us

The information required to provide the service is marked accordingly. All further details are provided voluntarily. We process the personal data you provide for the following purposes:

  • Provision of the services and information offered through the website or requested by you
  • Communication with you
  • (Behavioral) advertising and profiling

The legal basis for this is Art. 6(1)(b) GDPR. The use of your personal data for behavioral advertising and profiling is based on our legitimate interest in enhancing your user experience, Art. 6(1)(f) GDPR. We process the personal data and contact details you provide during registration to inform you directly about our other products and services. Using your personal data to promote related products and services by means of direct marketing represents a legitimate interest for us as the provider of this website, Art. 6(1)(f) GDPR. You can object to the processing of your personal data for direct marketing purposes at any time. We will then refrain from further processing for such purposes. You can send your objection to us by email at the address given below.

V. Newsletter

With your email address you can subscribe to our newsletter, which informs you about our latest products and services, provided you consent to receiving the newsletter. The legal basis for this processing is Art. 6(1)(a) GDPR. We store your email address until you withdraw your subscription. The service uses the so-called "double opt-in" procedure. You will receive an email with a link to confirm that you are the owner of the email address and wish to be notified via our email service. If your subscription is not confirmed after the confirmation email has been requested, your provided personal data will not be processed but automatically deactivated and deleted with the next data review (usually within one week). You can unsubscribe from the newsletter by clicking the link included in every newsletter.

VI. Automated Decision-Making

We do not process your personal data for automated decision-making that produces legal effects concerning you or similarly significantly affects you.

VII. Analytics

General Information on Analytics

For our statistical analyses we use web analytics services that collect data about the use of this site. The analytics services collect information such as:

  • Device and browser information (device type, operating system, browser version)
  • IP address
  • Visited websites, URL clickstream (the order in which the pages were viewed)
  • Geographic location
  • Date and time of the website visit
  • Referring page, application or service

We use the information provided by the services only to determine the most useful information for you and to improve and optimize this website. The information collected with the help of the analytics services is not linked with personal data. Depending on the provider, the data generated by your use of this website may be stored and processed in a country outside the European Economic Area (EEA), such as the United States. For more information about the potential risks of cross-border data transfers, see section XII. The analytics services collect only the IP address assigned to you during your visit to this website, not your name or other identifiers. The provider uses this information to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website and internet usage. The legal basis for this processing is Art. 6(1)(f) GDPR. The processing is based on our legitimate interest in evaluating traffic on our website to enhance your user experience and to optimize the website in general.

Google Analytics

We use the web analytics service Google Analytics provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google uses the information obtained from the cookie on our behalf to evaluate your use of the website, compile reports on website activity and provide us with other services relating to website and internet usage. We have activated IP anonymization in Google Analytics. This means your IP address is truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google. You can prevent the setting of such a cookie as follows:

  • By adjusting your browser settings to block third-party cookies (please note that in this case you may not be able to use the full functionality of the website).
  • You can also prevent the collection and processing of data regarding your use of the website (including your IP address) by Google by downloading and installing the browser plug-in available at the following link: tools.google.com/dlpage/gaoptout.

More information on data protection and Google Analytics can be found on Google's website: google.com/analytics/learn/privacy.

Links to Third-Party Websites

This website may include links to third-party websites. We are not responsible for the content and data processing on those third-party websites. For information on the data processing on those websites, please consult the privacy policy of the respective websites.

VIII. Disclosure of Personal Data to Third Parties

Your personal data may be disclosed to contractors who assist us in providing our services. The data transfer takes place on the basis of data processing agreements. Our contractors will use your personal data only to the extent necessary to fulfill their tasks. They are contractually obligated to process your personal data exclusively in your interest and in accordance with your requests. In the event of a restructuring or sale of our business to a third party, the transfer of your personal data to the restructured entity or the third party is possible in accordance with applicable law. If we are legally entitled or required to do so (e.g. due to applicable law or a court order), we may disclose your personal data.

IX. Security

We have appropriate, state-of-the-art security measures in place to protect your data from loss, misuse and alteration. For example, our security policies and privacy statements are regularly reviewed and improved where necessary. In addition, only authorized employees have access to personal data. Although we cannot ensure or guarantee that data loss, misuse or alteration will never occur, we do everything in our power to prevent it. Please be aware that data transmission over the Internet is never entirely secure. We cannot guarantee the security of the data entered on our website during transmission over the Internet. This is at your own risk.

X. Retention Periods

Our aim is to process your personal data only to the minimum extent necessary. Unless specific retention periods are stated in this Policy, we will retain your personal data only as long as necessary to fulfill the purpose for which it was originally collected and, if applicable, as long as required by law.

XI. Your Rights

Depending on the specific case, you may have the following data protection rights:

  • to request access to and/or copies of your personal data. This includes information about the purpose of use, the categories of data used, their recipients and authorized persons and, if possible, the planned duration of data storage or, if this is not possible, the criteria for determining this duration;
  • to request the rectification, deletion or restriction of the processing of your personal data where their use is unlawful under data protection law, in particular because (i) the data is incomplete or incorrect, (ii) it is no longer necessary for the purposes for which it was collected, (iii) the consent on which the processing was based has been withdrawn, or (iv) you have successfully exercised your right to object to data processing; in cases where the data is processed by third parties, we will forward your requests for rectification, deletion or restriction of processing to those third parties, unless this proves impossible or involves disproportionate effort;
  • to refuse consent or, without affecting the lawfulness of the data processing carried out before the withdrawal, to withdraw your consent to the processing of your personal data at any time;
  • not to be subject to a decision based solely on automated processing which produces legal effects concerning you or similarly significantly affects you;
  • to request the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format and to transmit this data to another controller without hindrance from us; where applicable, you also have the right to request that we transmit the personal data directly to another controller, where technically feasible;
  • to take legal action or contact the competent supervisory authorities if you believe that your rights have been violated as a result of the processing of your personal data not being in accordance with data protection requirements.

In addition, you have the right to object to the processing of your personal data at any time:

  • insofar as we process your personal data for direct marketing purposes; or
  • insofar as we process your personal data to pursue our legitimate interests and reasons arise from your particular situation.

You may (i) exercise the rights mentioned above or (ii) ask questions or (iii) lodge a complaint about the processing of your personal data carried out by us, by contacting us as indicated below.

XII. Contact

Questions, concerns or comments regarding this Privacy Policy or requests regarding your personal data can be sent by email to [email protected]. The information you provide when contacting us will only be processed to handle your request. It will be promptly deleted afterward. Alternatively, we will restrict the processing of your personal data in accordance with the statutory retention obligations.

XIII. Changes to this Privacy Policy

We reserve the right to change this Privacy Policy in line with the updates of our website. Please visit this website regularly and review the current Privacy Policy.

Sonnenhof KG des Gasser Siegfried
Raas-Moosweg 4
I-39040 Natz-Schabs
South Tyrol/Italy

Phone: +39 0472 412 316
Email: [email protected]
VAT ID: IT03337510212

XIV. Cookies

This website uses cookies. Cookies make websites more user-friendly and efficient for the user. A cookie is a small text file used to store information. When a website is visited, the website may place a cookie on the website visitor's computer. If the user returns to the website later, the website can read the data from the previously stored cookie and recognize, for example, whether the user has visited the website before. More information about cookies is available at en.wikipedia.org/wiki/HTTP_cookie.

Changing Cookie Settings

How the web browser handles cookies, which cookies are accepted or rejected, can be determined by the user in the settings of the web browser. The exact location of these settings depends on the respective web browser. Detailed information can be found via the help function of the respective web browser. If the use of cookies is restricted, not all functions of this website may be fully usable. You can adjust your selection at any time via the "Cookie Settings" link in the footer.